Academist Perceptions on the Use of Web 2.0 Tools Through Maslow's Needs Hierarchy: A Case Study

The theory known as the ‘Maslow Hierarchy of Needs’, which was put forward by Abraham Maslow a result scientific studies, describes basic requirements that guide human behaviour. In this hierarchical order, needs in five groups are physiological needs, safety belonging and love esteem self-actualisation needs. Nowadays, it is not difficult to observe life has undergone radical metamorphosis with digital transformation. With cultural transformation triggered technologies postmodern world, Maslow's been transformed. light all this, study, based on transforming hierarchy pyramid, aimed reveal academician perceptions about use Web 2.0 tools. study conducted case one qualitative research methods. A an empirical method used, where more than source evidence or data available. group consists 20 academicians working different departments government state university. Academist perceptions’ interview form for ‘Use tools through Maslow, developed researcher collection tool’, used research. relevant demographic open-ended questions. As result, observed views obtained from academics generally meet Digital Needs Pyramid.